Do you know how strong your business’s SEO presence is? Chances are, you get the purpose of SEO—a boost in visibility, sales, the top spot on Google, Bing, and that other one—but you may not have the technical know-how to set it into motion.
These days, having a strong digital presence should be one of the top goals in your content marketing—if you’re not showing up on the first page of Google, you may as well not exist.
Taking the time to understand how to improve web traffic and your standing in the ever-changing Google ranking system is an art form all its own, and bringing in an outside consultant can yield some powerful results.
While hiring an SEO specialist may sound like a big leap of faith, but here are some reasons that this is a partnership worth investing in:
They’ll Help You Save Time
One of the main reasons businesses need an SEO specialist is because they don’t have time to learn the ropes themselves, much less, implement those changes. Simply put, if you think your time is better spent making sales, crunching numbers or leading the pack, do that instead.
SEO Experts Do It the Right Way
Some business owners try to do everything themselves, from fixing repairs and IT issues to taking on SEO. But, SEO can be a full-time job.
Getting an SEO specialist ensures everything is set up correctly in the beginning (page audits, paid campaigns, etc.). And from there, will help you both establish and reach your company’s SEO goals.
Proven Techniques for Improving Search Rankings
You’ll want to find an SEO expert that can lay out exactly how they plan to improve your search engine standings.
Experts should be able to help you with both on-page SEO and off-page. On-page refers to everything on your website—fixing broken links, finding and using the right keywords and improving your internal link structure.
Off-page refers to your presence away from the home base of your website, boosting your SEO through other channels like blogs and social channels, press releases or other mentions around the web.
Take on Local
If you’ve got a brick and mortar business of any kind, local SEO is becoming increasingly vital to success—both in person and online. Local SEO helps businesses target users looking for things like “food near me” or “electronics store nearby.”
Local SEO experts can work to ensure all online directory listing are up-to-date, that you show up on online maps and more.
When selecting an SEO specialist, you will want to be sure of a few things before pulling the trigger.
- Make sure they share changes to the website—Have your SEO specialist walk you through changes to HTML, to content or any pages that are added or removed. Ask them to get approval for major changes, if you have concerns.
- They adhere to webmaster best practices – you want someone who understands what is prohibited by the major search engines (like hidden links), spam-ridden content and more that could ban your company from Google’s results altogether.
- Can help with a content strategy—Get a proposal from your prospective expert that includes all aspects of the SEO strategy. This should include blogging, gathering reviews, a syndication strategy and more.
Boost Online Traffic and Start Making More Sales
Start taking Local SEO by storm. Grow your business by gathering reviews from the silent, yet satisfied customers and employing the right SEO strategies needed to get more bodies in the door. Contact RebelFish Local today to get started.