What Does Service Area Mean On Google?

So, what does service area mean on Google? Read on to find out if you’re reaching ALL potential customers in your service area.

Defining your service area is one of the most important aspects of establishing a business, even one that’s already been established. By now, most businesses are on Google, but this doesn’t mean they’re all reaching their potential when reeling in all possible customers.

Knowing and understanding your business’s service area is essential for helping you reach potential customers and make sure you stay within legal boundaries. In this article, we’ll discuss a service area and what it is, why it’s important for your business, and how you can define your own service area.

Let’s get to it…

What does service area mean on Google?

  1. What is a service area?
  2. Why is a service area important for your business?
  3. How to define your service area.


What Is a Service Area?

A service area is the geographic region where a business offers products or services. Your service area may be as small as a single city or county or span multiple states, countries, and even continents.

This, of course, will differ depending on your business. The service area will be concentrated if it’s brick-and-mortar with one or a few locations. If your business is product-related or offers remote services, it will be able to span more widely.

Understanding your business’s service area can help you determine which markets you should enter and the areas where you will focus your marketing efforts.

What does service area mean on Google

Speaking of marketing efforts…

Why Is a Service Area Important For Your Business?

Having a clearly defined service area is important for a variety of reasons. It allows you to focus your marketing efforts and target potential customers in the most effective way possible. Additionally, it can help ensure that you are following all local laws and regulations related to your business.

For example, if you are selling food or alcohol, you may need to obtain a permit or license to operate in certain areas. We think that’s important, and if you don’t and you start a business, you’ll be reminded of this at some point because they will find you.

Defining your service area can also help you manage customer expectations. This way, customers know what to expect when ordering from you and how long it will take for their order to arrive. By setting clear boundaries, businesses can better manage their resources and ensure that they are only committing to what they can deliver.

Join me at the sidebar for an example of the importance of this one…

Expectations are IMPORTANT!

Managing the expectations of your customers is important at all times. I recently ordered a couple of pieces of clothing from a retail company I found on Instagram. I know, I know… But, actually, my own experiences with this have been almost 100% positive until now. I ordered the clothing, and it took over a week to realize I hadn’t received a shipping update. I decided to check in with them and only then was told that one of the items I ordered was no longer available. Excuse me! That’s problem number one.

The second problem was when my order still hadn’t gone out in the time that I’d been told it would. I checked in repeatedly as I had been expecting to receive it in time to wear one of the items to an event. Do you see how expectations beget more expectations? I’d been told that shipping would take 10-14 days. I was not told that while shipping would take that amount of time, it would take an additional 10-14 days for the order to be packaged and then shipped.

I finally got my items about 25 after placing the order, and while I’m happy with the pieces themselves, I will likely not order from them again. This is not because they weren’t responsive; they were. This is not because the items were low-quality; they’re quite nice and high-quality, and fortunately, they both fit and look good on me.

I will likely not order from them again simply because the experience of having been told one thing and then experiencing another left me with a bad taste. That’s it. That’s all it took. Here’s the reality. Had I been told from the beginning that the order and shipping process would take a month, I probably would have still ordered the items. That’s how much I like them. But, now they lost a returning customer because they didn’t manage my expectations properly.


Business is not always so simple, but it can be. Read this for the two strategies that will help your business take off.

Defining your service area is important to building a successful online presence. This is of the utmost importance for any business! For example, when customers search for your business on Google, they will be presented with a map that shows the area where you can provide services. This is why setting and updating your service area accurately on Google My Business is essential.



RebelFish Local preaches this all the time. You want your business to gain authority online for your service area. How do you do this? Make sure your GMB profile is properly updated and maintained.


How Do You Define Your Service Area?

When defining your service area, consider the following factors:

-The markets and locations where your products or services are most needed

-The demographics of the people who would be interested in your products or services

-The proximity of potential customers to your business location

-Local laws and regulations related to your business type


Once you have identified all of these factors, you can determine the geographic boundaries for your service area. You may also want to consider offering delivery services and shipping options outside of your service area. This can help you expand your customer base and reach new markets. Just remember to manage those expectations!

Once you’ve established your service area, it’s time to start reaching out to potential customers. You can do this through a variety of methods, such as direct mail campaigns, local advertising, and online marketing. You may also want to consider setting up an online store or joining popular marketplaces that serve your service area. This will help you expand your customer base and maximize your business’s potential.


If you’re struggling to figure out where your business stands when it comes to your service area or the performance of your website, schedule a call with us today, and we’ll do an audit for your brick-and-mortar business website. You have to know where you’re starting from before you know what you need to do to improve.

RebelFish Local is here for you. This is what we do! We specialize in brick-and-mortar local business marketing and have the answers you need to go from a local struggle to a local success.



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