What Is A Bad Page Speed? 3 Seconds Loading…

What Is a Bad Page Speed?

What is a bad page speed? Anything that takes longer than 3 seconds. Read on to learn about issues that could be affecting your page speed.


Today, we’ll cover the following…


What Is A Bad Page Speed?

  1. What is page speed?
  2. Factors that constitute a bad page speed.
  3. Measuring and Analyzing Your Site’s Page Speed Performance.


Ready? Let’s start…


What is Page Speed?

Page speed is a measure of how quickly a web page loads and displays content when a user visits it. Having a slow page speed can negatively impact a website in many ways, including reducing the number of visitors it receives, increasing the bounce rate (the percentage of visitors who leave the site after viewing only one page), and ultimately reducing revenue. It is important for websites to have an acceptable page speed in order to attract and retain visitors.

What is a Bad Page Speed? We’re happy you asked. You know how bull riders are considered exceptional if they are able to stay on a wild bull for 8 seconds? Well, get ready. While the online world is not quite comparable to the speed of light, the magic number for website loading time is 3 seconds.

A bad page speed is one that takes longer than three seconds for the content on a web page to fully load. Anything slower than this can be considered bad and can lead to users abandoning the website due to slow loading times. Additionally, a bad page speed can reduce the amount of organic search traffic sent to you by search engines. Google likes legitimate and authoritative websites. Part of your job is to make sure you come across as trustworthy.


Why is Page Speed Important?

I don’t think I need to explain why page speed is important. I’ve bounced very quickly from websites that don’t load quickly enough for me. We live in a society that simply can’t handle waiting for anything anymore. Your business cannot afford to have a bad page speed. This will absolutely affect your bottom line.



If your messaging isn’t clear to your potential customers, however, your page speed won’t matter much at all. Read about How The StoryBrand Framework Helps You Get More Clients.



Why Is Page Speed Important?

What are Factors That Constitute a Bad Page Speed?

Here are some of the most common factors that affect your website’s page speed.

Load Time

Let’s talk load time which refers to the amount of time it takes for a web page to fully load all its content and display it on the user’s screen. Generally, any page that takes longer than 3 seconds to load is considered “bad” in terms of page speed. This is because users expect quick loading times and don’t have the patience to wait more than a few seconds for a page to fully load. Like I said, that’s why it’s important.

It is important for websites to have an acceptable page speed in order to attract and retain visitors.


Performance Score

The performance score is a measure of how well your web page is optimized for speed. It takes into account the number of resources and requests that need to be processed, as well as other aspects such as caching and compression. Generally speaking, a higher performance score indicates better page speed. Anything below 70 is considered bad, with 0 being the worst possible score. A good performance score should be around 90 or higher.

It is important for websites to strive for an acceptable page speed in order to attract and retain visitors, as well as to maximize organic search traffic.

Mobile Score

Having a good page speed is also important for mobile users. Mobile devices have different capabilities than desktop computers, which can affect website loading times. A bad page speed for mobile devices can be determined by a low-performance score when running tests on mobile devices, such as those offered by Google’s PageSpeed Insights.

Mobile pages should also load within three seconds to be considered acceptable, as mobile users are even less likely to wait for a page to load. It’s as if the human race has become less patient.


Core Web Vitals

Core Web Vitals are a set of metrics used to measure the performance of a web page. These metrics include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Each of these metrics measures different aspects of web page performance, such as loading speed, interactivity, and visual stability.


What Are Core Web Vitals?


Core Web Vitals have been established by Google as a way to measure page speed and should be included when assessing the performance of a website.


Static Images

Static images are a critical component of web pages as they provide visual interest and can help convey information. However, static images can also be a major factor in reducing page speed if not optimized correctly. To ensure good page speed, static images should be compressed to reduce file size and served with appropriate caching headers. Additionally, using the correct image format is important for both performance and compatibility across different devices and browsers.


Responsive Images

Responsive images are images that can automatically adjust their size to the size of a device’s screen. This ensures that the image looks good on any device and helps reduce page load times since smaller images require less data to download. Responsive images also make it easier for web developers to manage multiple versions of the same image, as they only have one image source instead of several versions that need to be maintained. We recommend these to improve bad page speeds.


Time to Interactive (TTI)

Time to Interactive (TTI) is a metric used to measure how long it takes for a page to become fully interactive after it begins loading. This metric is important for web pages because it indicates how quickly users can interact with the content on the page. A good TTI score is usually below 5 seconds, with anything above 10 seconds indicating a bad page speed. Several ways to improve TTI include optimizing code and reducing the number of assets loaded on the page.


Measuring and Analyzing Your Site’s Page Speed Performance

Measuring and analyzing your site’s page speed performance is an important part of ensuring that you are providing a good user experience. There are many tools available to help you do this, such as Google PageSpeed Insights, Pingdom, GTmetrix, and WebPageTest.

SEO and Page Speed

Google PageSpeed Insights provides you with a performance score and recommendations for improvements. Pingdom will give you a speed test result as well as an overall performance grade. GTmetrix lets you measure the performance of your website across different browsers and devices. WebPageTest gives detailed information about the page loading process, including waterfall charts showing how long each element took to load.


By measuring and analyzing your page speed performance, you can identify any potential issues and take steps to improve your website’s loading times for pages that have a bad page speed. Doing this regularly will help ensure your site runs as efficiently as possible.


Of course, RebelFish Local is here to help you audit your brick-and-mortar website’s performance. Curious to know What We Do During a Free Audit Call?

Schedule a call today, and we’ll get you the information you need so you know what you need to improve a bad page speed.


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