5 Benefits of Social Media for Small Businesses

benefits of social media

Today, there are more than 3.5 billion people in the world using the internet.

Of these 4 billion people, 3 billion are active social media users. From Facebook to Twitter, and various other channels, we are always connected via social media.

With this in mind, if you’re not using social media for your business, you’re missing out.

Here are 5 benefits of social media for your small business:

1. Increases Brand Awareness

Social media is a sure fire way of increasing your digital presence and brand awareness. With more than half the world’s population on social media, it’s no wonder that you can reach a virtually unlimited audience.

Through social media, you can showcase:

  • Events
  • Product and services
  • Updates in your company and industry

There are various positive effects of social media on business. But, the most important one is that you can make people aware of your brand.

In fact, the majority of Instagram users say they find out about new products and companies on the platform.

2. Adds a Level of Personality to Your Business

There are some types of marketing that don’t give you the chance to tell people about your brand. At best, you may have time to tell them about one product or service you offer.

With social media, you can create a dialogue with your audience. You can also add a level of personality to your brand. The key to good branding is:

  • Be yourself
  • Post to your channels on a regular basis
  • Engage your customers with relevant content
  • Respond to your customers

3. Focuses on Followers in Your Area

Social media for business is a great way to target customers in a specific location. This is especially relevant if you own a store as you can target followers in your area.

Social media is an inexpensive way to promote your business. It also comes with some of the most powerful targeting options available.

These will allow you to reach the right audience without spending every last cent of your marketing budget.

4. Makes You Available to Your Customers 24/7

Social media is available to people all day, every day as long as they have an internet connection. No matter where your customers are in the world, they will be able to contact you via your social media channels.

Making yourself available to your customers 24/7 is a good way to improve customer satisfaction. Aside from asking questions about your brand, products, and services, your followers can:

  • Ask you for updates on their orders
  • Leave reviews
  • Make complaints
  • Find out about special promotions and offers

5. Improves Your Organic Search Ranking

Social signals play an important role in ranking your website. The more you engage with your audience, the more your followers will share your content.

With this engagement, you will build domain authority and improve your organic search ranking.

The Benefits of Social Media are Endless…

The benefits of social media go far beyond increasing online visibility and digital growth.

Social media allows you to learn more about your audience. It allows you to gather data that will help you tailor your future products, services, and marketing campaigns.

At Rebel Fish Local we focus on building your brand’s digital presence. We want to help you build a flawless online reputation so that your business can thrive.

To find out more about our services, contact us today.