If you didn’t know it already – Google’s algorithm pretty much rules the web. If you want to have your content seen by your audience, then you have to appease the Google gods.
It’s been this way since the early 2000s when Google cracked down on blackhat SEO spammers. In the past, it was so easy to have your pages ranked high, just by stuffing them with keywords. But not anymore.
Nowadays, if you want your content viewed, you have to put together a strategy. While no one knows every detail about Google’s algorithm, there are SEO hints circulating the web.
If you’re trying to improve your SEO writing, then you can use the following tips to stay on the good side of Google.
Write with Your Audience in Mind
Search engine optimization is about more than just pleasing Google. It’s also about pleasing your readers. If your content doesn’t resonate with them, then your efforts are wasted.
It’s crucial to attract your audience, especially since 70-80% of users ignore paid ads. And about 70% of links users click on are organic. This means, your best chances of getting leads is through organic search (aka SEO).
Create Headings that Are Enticing
Think about how you select links in the search engines. If the link title doesn’t appeal to you, then you likely won’t click on it. The same goes for everyone else.
Try to create titles that are exciting and offer insight into what they will find inside the content. Stay away from headlines that are vague and oversell your content.
This may help bring in traffic, but your bounce rate will soar through the roof. And in return, your ranking will plummet.
Use Relevant Images
Content without images is dry and uninteresting. You can use visuals in different ways to make your pieces more attractive.
For example, you can include graphs and charts, if you’re talking analytics and numbers. Or you can add generic photos of people and things to add life to your posts.
Use Social Media to Streamline Your SEO Writing
If you want your SEO writing to excel, then you need to have a social media marketing strategy. This can help drive traffic to your pieces.
As a rule of thumb, you should be writing content 20% of the time and promoting it 80% of the time. You need to have profiles on all channels your audience uses.
This may include Facebook, Pinterest, Twitter and a variety of others. You can also use sites like Reddit and StumbleUpon to help promote your pieces.
Write Longer Content
It seems that longer posts rank better than shorter ones. For example, content that’s around 1,500 fares better than 500-word pieces. This could be due to more information being provided in longer content.
The more value you can provide to your audience, the better. That’s exactly what Google is looking for when ranking pages in its SERPs.
Rank Higher with Rebel Fish
At Rebel Fish, you can educate yourself about ranking higher in Google and other search engines. Explore our site to see how we can help make your SEO writing better.