Whether you own an online or a brick and mortar business, you know how important it is to have a strong online presence.
But you’re hardly going to generate business if you don’t advertise online correctly.
At first glance, Google AdWords seems simple enough. Just pick a few keywords, create an ad, and sit back while the business rolls in!
Unfortunately, it’s not that simple. If your Google AdWords keywords are weak, you’re going to waste a lot of time and money on ads that don’t yield enough ROI.
So what can you do to strengthen your keywords and create a more profitable business? Read on to learn more!
How to Strengthen Your Google AdWords Keywords
Make Your Keywords Relevant
Your keywords need to be relevant to your service or product. Customers are most likely to click on an ad while searching for something specific, so your ad needs to be as specific as possible!
Let’s say you run a carpet cleaning business. If you use “cleaning” for a keyword, your ad might get shown to people searching for cleaning supplies or dry cleaning. In either case, that person is unlikely to click on your ad.
To get your ad in front of the right customers, replace a broad keyword with a specific phrase. Rather than “cleaning” for your carpet cleaning business, try “carpet cleaners” or “carpet cleaning service.”
Include keywords that directly relate to your homepage, so there’s no confusion. If you need help thinking of Google AdWords keywords, Keyword Planner can help.
Use Filters to Improve Your Keywords
Filters are an easy way to identify under-performing keywords.
You can filter your keyword data by “Status” to see which keywords have the lowest search volume. Then you can change those keywords to a more general variation to improve traffic.
You could filter by Quality Score and replace any keywords with a score of three or less. You could also filter by Click Through Rate (CTR) and change any ads with a CTR of less than 1%.
You can also filter to see which keywords are below your first-page bid estimate. For any ads that aren’t showing on the first page of Google search results, you can increase the cost per click (CPC).
Include Keywords in Your Headline and Text
Once you’ve determined your best keywords, you need to use them as often as possible.
By including keywords in the headline and/or text, customers will know that your ad is relevant to their search.
For example, a carpet cleaning business might use the keyword “carpet cleaning service” for an ad. Their title or ad text should also read “carpet cleaning service.”
More Online Marketing Strategies
Currently, the most expensive Google AdWords keyword is “best mesothelioma lawyer.” One click on that ad will cost a whopping $935.71!
Chances are that the keywords you’ll be using will cost significantly less.
Still, you want to make the most of your online marketing efforts. There’s more to consider than just keywords! You also need to worry about reviews, SEO, and lead generation, to name a few.
We at RebelFish Local are here to help your business thrive. We invite you to contact us to learn more about the many services we offer!
