Are you working around the clock, trying to develop your local SEO ranking, but finding that you’re way over your head?
Mastering local SEO is no easy feat, but with hard work or outsourcing to the right professionals, you’ll attract loads of customers and see your business booming.
Do you find yourself struggling to successfully implement SEO on your website? Here are 5 telltale signs your business needs a local SEO expert.
1. You Don’t Realize You Need an Online Presence For Local SEO
Whether you’re a physical business or not, you basically don’t exist if you don’t have an online presence. There are places local businesses “hang out” to make it simple for customers on the go to locate businesses.
Places Your Business Should Be:
- Google My Business
- Local directories online
- Yelp
80% of searches for local businesses result in purchases, says this study. People are turning to the web to find businesses while they’re out, which makes it critical for you to have a strong online presence.
2. You’re Not Focusing on Mobile SEO
89% of searches on Google for local businesses are done on mobile, so if it’s not part of your local SEO strategy, you need a local SEO expert.
Chances are you’re not carrying around your computer if you’re traveling or just out on the town for the night. If you’re looking for a restaurant, hotel, or other business while you’re out, you’re on a mobile device.
Mobile SEO can even help while potential customers are not on their mobile devices. 78% of local searches on mobile will result in an offline purchase.
3. You’re Not Looking at Your Competitors
Conducting research on your competitors is crucial to any SEO campaign, but especially local businesses.
By studying your competitors, especially the highly successful ones, you’re able to see what works for them and where you have room for improvement.
What to Look For When Conducting Competitor Research:
- Their content
- Keywords they use
- Their target customers
- Links
- Their prices
If you haven’t even thought about your competitors, or don’t have the time, reach out to a local SEO expert.
4. You Don’t Understand Local SEO
Let’s face it: SEO, in general, is difficult to grasp for your average person. Then add local SEO to it, you’re left with quite a tall task.
There are many factors that determine how well your local SEO is performing, but if you don’t understand those factors, it’s time to outsource.
The reason any of us seek out a business is when we can’t do something ourselves, or we’re looking to purchase or get help with something.
5. You’re Not Seeing The Results
The biggest reason to contact a local SEO expert would be lack of results.
If you’re not showing up on page one of Google, chances are you won’t be found. 75% of people are not combing through Google search results past page one. And it’s not a simple task to get there.
If you’re not seeing a return on your investment or making money from your SEO efforts, your business needs assistance.
Final Thoughts on Obtaining a Local SEO Expert
As an entrepreneur, it can be easy to juggle everything and wear all of the hats at first.
But as your business grows, or if you want your business to prosper, you’ll have to outsource at some point.
If that time is now, let us help you achieve those results. You can contact us here anytime.
